The Role of Entrepreneurial Intentions, Perceived Risk and Perceived Trust in Crowdfunding Intentions

Crowdfunding is a new financial and marketing tool, which used to raise money for projects promote innovative products. The aim of this paper investigate the influencing factors crowdfunding intentions among students as future or current entrepreneurs. Drawing from Theory Planned Behaviour Unified Acceptance Use Technology, we analyse data two culturally entrepreneurship-wise different countries, Romania South Korea using PLS-SEM (N=441). Entrepreneurial intentions, perceived risk trust are found positively influence business, economics management in both countries. We further check attitude towards entreprenurship, social norms behavioural control, entrepreneurial education desire success on entre-preneurial report positive correlations whole analyzed sample. Moreover, facilitating conditions entrepreneurs’ risk, effort expectancy performance trust. Whereas Romanian sample does not exhibit any correlated with Korea.